Communications & Media

Practice Overview

The communications industry is experiencing some of the most revolutionary and sweeping changes in its history. Convergence and consolidation of services and a shift in value from core to access is driving a rapid transformation in the communications industry. To compete with organisations offering innovative cable services, traditional communications providers are evolving from public utility companies into multi-media service providers by bundling together the internet broadband, phone and TV broadcasting offerings. Communication companies need to create the infrastructure that will allow them to swiftly develop new technology products to attract more customers & hence a greater market share. Adjacent to this, companies also need to leverage the vast database of consumer information and relationships already in place and readily available to improve their customer service and identify target opportunities.

This new era of communications business innovation is driven by content and application, and with this shift, the telecom equipment manufacturers and service providers need strategic partner like Synverse for collaborative product & service innovations. In this competitive landscape, Synverse is assisting communication providers to gain a new agility in responding and dealing with change. This is being achieved by a communication practice that blends industry knowledge, targeted services, technology and functional expertise with a proven global delivery model bundled with our innovative next generation frameworks.

Synverse works with communications service providers to help craft the customer relationship management and integration solutions by building new technology products that are necessary to achieve success in their industry. Synverse Communications Practice focuses on co-sourced and outsourced engagements in BSS/OSS Systems Integration, Service/ Subscriber Portals, Analytics, Network VAS and Decision Support, IT consulting, and Application Development & Maintenance. Depending on our individual customer needs we offer cost advantage, value and assets derived from our Solution Labs, reduced time-to-market, flexibility to engage us for consulting, systems integration or a complete solution rollout using various sourcing models. We help customers deliver next generation solutions and services to their end consumers with a range of solutions that offer cost advantage, reduced time-to-market and state-of-the-art technology.

Technology is shifting the face of media business –– the way content is produced, how it is distributed and even how customers interact with media and collaborate to co-create content. Today, customers are looking for a seamless experience across multiple media channels like Print, Web, Mobile etc.

With a unique sales model built around advertising and subscriptions, Media and Entertainment companies face several dichotomies, such as the need for innovation vs. the need to cut costs; customer concentration vs. multiple media delivery; mass media vs. interactive media; advertising accountability vs. advertising skipping technologies, and so on. Business modus operandi and technology amplifications, however, are providing new weapons for strategic differentiations.

Synverse Media Practice enables its customer with a unique blend of domain, consulting strengths and technology expertise. Synverse supports its customers with full service IT capabilities – right from envisioning to execution and support of IT architectures and applications that enable our customers to stay ahead of the technology curve. The Convergence Revolution has brought together a demographic swing and a disruptive business model with a 3C' experience – Content, Commerce and Collaboration. Synverse, with its collaborative and mature business model has assisted many media houses with their pursuit to migrate from traditional print media to online media. Our innovative media solutions have helped them not only bridge the gap, but also helped them to stay ahead in their fast paced & ever evolving environment.

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